Our Story
It started in 2017 with a dirty rag.
I started MAD with a rag, a bucket and any boat owner who'd give me a shot.
The first years almost broke me. I slept in my car for over a year. I took out loans just to make payroll. I failed over and over again. Quitting would have been easier.
Two things turned it around. The first was systems: how we quote, schedule, train and clean, written down and done the same way every time. The second was the right products. Most of what I was buying was watered down, overpriced, or made by people who had never washed a boat, and it didn't hold up to Chesapeake salt, grime and sun.
So I went looking for products that actually worked on the job, and built MAD Soaps around them.
We use these products every single day on paying customers' boats: real detailing jobs for demanding clients in Annapolis, Maryland. That's why we're confident in them. If a product doesn't work on the job, it doesn't get our label.
Today my brother Jackson is my co-founder. MAD Marine & Auto still details boats every day, and MAD Soaps puts the same products in your hands.
Clean your boat the right way.
Chris, Founder · Jackson, Co-Founder